P1 Unit 3 - 1432 Words

In this assignment I will be comparing both Apple and Starbucks to find out how marketing techniques are used to market products. I will include an Ansoff’s Matrix, survival strategies, branding and relationship marketing. Marketing – is the process in which the producers of goods and services focus on satisfying the needs of the consumers. Also marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Growth Strategies – is a strategy aimed at winning larger market share, even at the expense of short term earnings. These consist of 4 broad growth strategies: * Product Development – is the creation of products with new or different†¦show more content†¦| | Starbucks Ansoff Matrix Starbucks Ansoff Matrix Market Penetration | Product Development | They started selling Coffee in | Starbucks released a new and | the beginning. But their coffee | improved drink called ice | penetrates the marketing by | frappes but they have recently | pricing it cheaper than its | added new flavors like | competitors | chocolate and strawberry | Market Development | Diversification | Starbucks started there | Starbucks recently purchased | company on the west coast | a tea selling shop called | of the USA but now it is know | Teavana in order to dominate | all over the world as one of | the tea industry as well as they | the best coffee houses right | have done with the coffee one. | now | | Branding is important in every single business. It makes them have an image that everyone can recognise. For example Apple’s apple that has a bit taken from it or McDonalds massive yellow M. All branding is unique to each company at it creates the image for the business. So when you want to eat and see the burger king logo then that will entice you to go and buy and product from them. Apple’s branding Apples logo of a half-eaten Apple is known globally around the world. The logo represents the story in the bible where eve eats an apple from the forbidden tree. It is said that Steve Jobs was a Catholic and that was the true meaning behind the logo. The name also has interesting storyShow MoreRelatedUnit 1 Level 3 P12238 Words   |  9 PagesUnit 2:Business Resources Unit 2:Business Resources 12AB3 Kabir Hussain Authorised Users Only 12AB3 12AB3 Kabir Hussain Authorised Users Only 12AB3 BTEC NATIONAL DIPLOMA LEVEL 3 Date issued: September 2012 Date work is to be handed in: December 2012 Context Page Introduction: 3 P1 Read MoreUNIT 3 - P1 P2 M12611 Words   |  9 Pagesï » ¿ Contents P1 Introduction When working in a health and social environment, it is important that the surrounding nature is safe and free of any potential harm. A hazard is something that can possibly cause you this danger. Hazards range from something being misplaced to a broken object. When identifying a hazard, risk assessments would take place to find out the best and quickest solution to prevent any danger. The definition of a riskRead MoreUnit 3 P1 M1 And D17271 Words   |  30 Pagesï » ¿Unit 3 P1 Describe how marketing techniques are used in the marketing of products in two organisations Product cycle Introduction The businesses and products I chose happened to be, Nike and their Mercurial football boots, and Sony and their PS3 gaming console. I chose these products because I think they are both reasonably diverse, and in their time, both these products have experienced a range of sections within the product life cycle. For example, due to Nike’s football boots having to be constantlyRead MoreUnit 3 P1 P2 P33507 Words   |  15 PagesUNIT 3: INTRODUCTION TO MARKETING P1 In this task I am going to describe how marketing techniques are used to market products in two organisations I have selected which are Tesco and MacDonald’s. 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When entering the code, you become part in a contest sponsored by FrieslandCampina. As a participant of the contest, you have the chance to win some kind of prize or discount vouchers. UNIT 3 PART 1 Task 1C Now they did ask me to describe the constraints and limitations under which marketers operate. Also, I have to mention 4 different limitations, within 2 for each of the businesses I’ve chosen. Mercedes-Benz Data Protection:Read MoreP1 P2 Unit 3 Introduction to Marketing1409 Words   |  6 PagesAccording to, the Ansoff Product-Market Growth Matrix is an instrument in marketing that was developed by Igor Ansoff. In the Ansoff matrix, it allows the marketers to look at different ways to grow the business through existing products and markets and new products and markets. Moreover, the matrix is composed of four various strategies: - Market Penetration- market penetration is composed of existing products and markets, it occurs when an organisation enters an existing market with currentRead Morep1- business btec level 3 unit 372275 Words   |  10 PagesUnit 37- P1 Report In this report I will be talking about how my chosen organisation, which is Primark, uses ethical issues to consider in its every day operational activities. Primark may not have some ethical issues that I will be discussing about in this report, but I will talk in detail about how they could use them, issues in their business. I will be explaining how Primark’s way of selling affects ethical issues and will be discussing about the things they need to be aware of whilst sellingRead MoreUnit 3 P1 Health and Social Care Level 3 Essay3314 Words   |  14 PagesUNIT 3 – HEALTH, SAFETY AND SECURITY IN HEALTH AND SOCIAL CARE P1 – Explain potential hazards and the harm that may arise from each in a health and social care setting. Hazards are referred to as anything that can cause harm to someone. Hazards can be found everywhere, for example, people will be able to spot hazards when travelling to work and when they are present in the workplace. Additionally, there are three main types of hazard, these are health hazards, safety hazards and security hazardsRead MoreBTEC Business Level 3 - Unit 3 Assignment 1 P1 Essay665 Words   |  3 Pagesï » ¿Unit 3 – Introduction to Marketing P1 – Task 1 What is marketing? Marketing is the function that connects businesses to their target audiences’ needs. It is how a business presents and distributes their product to their audience. For example, a business can market their product by advertising it to the public. This can be seen in many forms of media; such as: on television, via web, posters or on billboards. Marketing is the management procedure in which the product or service is moves

Airline Uniform - Free Essay Example

Sample details Pages: 10 Words: 2866 Downloads: 5 Date added: 2017/09/17 Category Business Essay Type Narrative essay Did you like this example? AIRLINES UNIFORM A CONCEPTUAL CLOTHING In this age of modern globalisation, each and every part of the world is officious of selling and promoting themselves for a better recognition and pleasant livelihood. The prime objective is now to look well so that one can sell well. Regarding this context, what could be a better example than â€Å"airlines uniforms†. People flying across the globe, busy in their world of business got to spend a definite time in their air travel. It is a great opportunity for all the countries running air services to make the people take a glance at their culture, heritage as well as hospitality. The aircraft, airline cabinet and the whole cabin crew play an efficient role in representing one’s country and its national image. Today, all around the world thousands of airlines are running but it is just a few which makes a remark on our mind and create an unforgettable impression. In this research, a brief glance has been taken at the un iforms of some of the leading airlines which make them better from the rest. Also the concepts and branding along with the effects of this clothing has been discussed and summarised. INTRODUCTION A uniform is as vital to a corporate identity as a logo or business card. It is a critical marketing tool that has the capacity to differentiate an organization in a complex and highly populated marketplace. When talking about the uniforms of airlines, most of the world’s most profitable airline brands are those that pay close attention to appearance and to making sure their staff consistently look and feel great. Poorly fitting, poorly maintained or just plain ugly uniforms can linger in the mind of the passenger and accentuate the negative aspects of the trip instead of reinforce the positives. Now a days, an expense of millions is spend on hiring appropriate designers to get the desired look which completely justifies the image of the brand and it’s nation. Some of th e most successful airline brands has been studied in this research, with an objective to: ? ? ? ? understand the requirements uniform designing, know the link between logo, branding and its association with uniforms, interpret its cultural as well as psychological impacts, and Infer the role of designers in creating uniforms. A uniform is far more than simply clothing worn at work, it conveys a corporate image. It has symbolic value both for the people who wear it and for the Air lines passengers who identify it immediately. Each airline has different styles of uniform that makes their own company unique. Most uniforms have a variety of options: different jacket styles (double or single breasted), pants, skirts, short or long sleeved shirts and blouses, dress, ties, scarves, and other accessories. Within these options, Flight Attendants are free to select what fits and looks best. It could be noticed that some airlines have different uniforms to change into for different timin g; one for walking through the terminal, one for boarding and deplaning, and one for serving. In addition to its unifying function, however, the uniform structures the relationship between Air line and its customers, the central focus of the Companys corporate strategy. The personnel who wear the uniform are the vectors of this relationship as they are in direct contact with the clientele. FIRST AIRLINE UNIFORM The first stewardess uniforms were designed to be durable, practical, and inspire confidence in travellers. The first stewardesses for United Airlines wore green berets, green capes and nurse’s shoes. Other airlines, such as Eastern Air Lines, actually dressed stewardesses in nurses’ uniforms. Perhaps reflecting the military aviation background of many commercial aviation pioneers, many early uniforms had a strongly military appearance; hats, jackets, and skirts showed simple straight lines and military details like epaulettes and brass buttons. Many uniforms had a summer and winter version, differentiated by colours and fabrics appropriate to the season: navy blue for winter, for example, khaki for summer. But as the role of women in the air grew, and airline companies began to realise the publicity value of their stewardesses, more feminine lines and colours began to appear in the late 1930s and early 1940s. Some airlines began to commission designs from high-end department stores and still others called in noted designers or even milliners to create distinctive and attractive apparel. UNIFORMS FROM PAST TILL PRESENT The changes which kept on happening under various circumstances and conditions have been discussed by using an example of Korean Airlines. 2005- present The latest uniform is a creation of Italian designer Gianfranco Ferre. Its skirts and pants are designed with consideration of flight attendants active cabin duties. During the development of this attire, the largest emphasis was placed on attaining harmony between modern global fashion appeal with a foundation of Koreas traditional and inherent beauty. While elegant and refined, the uniform is also comfortable, distinguished by its ergonomic design and the use of practical and supple fabrics. 1991-2004 It boasted a classic look that remained current in fashion through the years while simultaneously reflecting traditional Korean beauty. In particular, the ribbon scarf sporting the Taegeuk pattern received world-wide recognition, and was considered a key icon symbolizing Korean Air. 1986-1990 This uniform represented the first version to be created by a foreign designer, an American, Joyce Dixon. The commission was to develop a creation with the upcoming Asian Games and Olympic Games. The striped dress, accented by a red and blue motif belt, captured a traditional sense of beauty while providing comfort and ease in performing cabin duties. 980-1985 1980 marked the introduction of the Taegeuk patterned logo that is intrinsic to Korean Air in the uniform with the main colors used being red, blue, and white. The core elements included a jumper skirt and white blouse featuring the Korean Air logo print. The small red kerchief on the left breast of the jacket was noted for its splash of color. 1978-79 When focusing on developing Middle Eastern market, the uniform maintained its conservative look with a dark blue jacket and skirt. However, the wavy blouse in red and dark blue was recognized for sensational design of Korean Air uniform. 976-77 This demure and tidy uniform represents the sixth design. The jacket and skirt, as well as hat, were all of the same color, and a white blouse and scarf were added as accents to break up the monochromatic look. In addition, this marked the last time hats were included as part of the uniform. 1974-75 The uniform worn when our wings launched its first flight to Paris in Europe in 1975 consisted of a deep-blue woolen jacket and a one-pleat skirt. The white blouse with red swan pattern used in the Korean Air logo at that time was accentuated by the scarf with a mixed pattern in white, red, light green and dark blue. 973 A naturally contoured hat and sky blue outfit accentuated the splendor of this uniform. A scarf was added to accentuate the airlines image and was received with favorable reviews. 1972 This uniform was worn when Korean Air launched its first flight to America in Korea back in 1972. It includes a jacket in dark blue with three gold buttons, an A-shape pleatless skirt in the same color and a hat. The white blouse was designed with either a high neckline or a round one. 1969 Designer Ok Song created the inaugural flight attendant uniforms for Korean Air . Highlighted by a beige top and crimson skirt, the uniform caused a popular splash due to the bright colored skirt, thus beginning a new fashion trend with other companies uniforms. After observing the changes done in the uniforms, it could be inferred that uniforms keeps on changing as per the current happenings and situations. It not only reflects the cultural values of the country but also the massive events that take place within that period. REQUIREMENTS FOR UNIFORM DESIGNING One of the most basic requirement for designing airline uniforms is to understand the policies of the airline. Designing uniform requires a lot of knowledge to be learned about the history, brand, logo and the services provided by the company. Also keen observation is essential to better understand the working of the end users. Famous designer Christian Lacroix designed the uniforms for Airfrance. Details of this designing has been discussed below. After 17 years with no major changes, Air France decided in December 2002 to entrust a huge project to one of the greats in French fashion,Christian Lacroix. His mission was to raw on his trademark elegance to translate the spirit of the French flag-carrier into a collection the Companys personnel would be proud to wear and one that would embody Air France ’s ambition in terms of customer service. Christian Lacroix wanted to go beyond designing a uniform to create an entire wardrobe: some one hundred individual items that can be combined in a multitude of ways, allowing each person to develop a distinctive wardrobe to suit his or her personality, morphology, culture and profession. This is essential because it is the men and women who wear the uniform who are in direct contact with Air France customers. For the first time in the history of the Company, mens and womens uniforms have been designed at the same time, creating a real homogeneity in style. It is also a break from tradition to have a complete collection created from start to finish by the same designer: gloves, pumps, bob hats, coats and dresses all come from Christian Lacroix, creating a coherence rarely found before. Three basic tenets underlie the collection: the style had to express the identity of Air France, go beyond passing fashion and combine the functiona l with the pleasurable. The result is a uniform that allies elegant Parisian chic with a touch of originality, a wardrobe that is both discreet and refined. Variations on the classic Air France colours enabled a clear visual identity while remaining in step with todays tastes. The basic colour remains dark navy blue, the colour of Air France for over 70 years, lending a sense of precision and professionalism. Blue-grey adds a touch of softness and femininity, and is perfectly in line with the Air France brand universe, so inextricably linked with the sky. Red appears as a highlight only, to express dynamic vitality. Print fabrics give the distinctive Christian Lacroix stamp to the collection. With these shades, Air France moves beyond the traditional red, white and blue codes that lent a certain formality to earlier uniforms. As per Christian, â€Å"The uniform is a circumscribed universe but this collection, with the multiple choices and combinations possible, offers great s cope for personal expression. The challenge was to design a harmonious collection for 11,000 men and 25,000 women with great morphological differences (womens uniforms range from European size 32 to 48), of ages running from 20 to 60, working in emperate, hot and cold climate. The styles are fitted; visually underscoring the waist and shoulders in this way inspires confidence and conveys a sense of precision, seriousness and professionalism. KEEN OBSERVATION The first thing he asked was to discover first-hand the universe of the men and women of Air France who wear a uniform in their daily work. To go behind the scenes at Air France and observe in person as many professions and people as possible, Christian Lacroix and his teams visited Orly and the Paris-Charles de Gaulle hub to acquaint themselves with the work of ground staff, and accompanied rews on both domestic and long-haul flights. In the process, they had the opportunity to learn much directly from the staff, collecting inf ormation also about the needs and expectations of each one and trying to understand the constraints put upon them by the work they do, their rhythms of standing and sitting and obviously, climatic conditions. From his observations in the field, Christian Lacroix began to develop original concepts, like the multi-pocket jacket for ramp staff that enables them easily to move around with their working gear. The cut of the clothes was also defined during this phrase, with bottom garments skirts and trousers designed with a somewhat low waist to give ease of movement while remaining elegant; waists can be adjusted without elastic, reconciling comfort and elegance. The house of Christian Lacroix dedicated a complete team to the project; for 6 months they developed prototypes for the collection. Their objective was, in a very short time, to create a complete range of 46 prototypes. COLOUR IMPACT The colour of the uniform speaks a lot to the travellers and surely makes a great impact. In the case of Airfrance, Navy blue remains the basic colour, because it is indissociable from the history of Air France but also because it lends a sense of authority which is indispensable in a uniform. Blue-grey evokes the sky and is particularly appropriate here as it flatters all skin tones and hair colours. Red appears only in touches (gloves, belt) on basic uniforms. Because it is highly visible, it is also the colour chosen for the accessories worn by hostesses in airport lounges, making them easily identifiable in the crowded visual universe of the airport. FABRICS To ensure long-lasting wear and good condition, Air France has chosen a yarn-dyed fabric that avoids all risk of differences in shade due to successive colour baths. This will make it possible to replace just one part of a suit, for example, such as the trousers or skirt which show wear more quickly. The use of the same colours and fabrics also reinforces the visual homogeneity of the Air France crews and s taff. Great attention to the choice of materials used is essential for long wear. In this case, it was important for the uniform to continue to look impeccable even after 12 hours in flight. For this reason, the fabrics are virtually wrinkle-proof. They are nonetheless noble, natural materials. Knits are wool and acrylic blends, for easy upkeep. Coats are 100% combed wool that feels soft and hangs well, much like cashmere. Shirts and blouses worn next to the skin are 100% cotton. LOGO, BRANDING AND UNIFORMS While designing the uniforms for an airline it has to be always kept in mind that it gels up well with the brand logo as well as with the livery of the aircraft. It is true of all industries; strong brands and strong revenue performance go hand-in-hand. And for once, the airline industry doesn’t stand alone – there is clear evidence showing that those airlines with strong brands are among the most profitable. To associate logo with the uniforms is quite a big task. The mission of a logo is to portray the values and goals of one’s company and also to reflect professionalism and growth of the brand. It could be explained and understood better when discussed with an example. The logo of JET AIRWAYS comprises of dark blue and golden yellow accented colour scheme with a symbol of flying sun. It represents strong values and provides consumers with instant and powerful brand recognition. To match the brand image, Italian designer, Roberto Capucci, was hired and asked to design the uniforms for the whole crew staff. The designer studied the logo and its purpose carefully before designing with the uniforms. Not only has it to be associated with the logo but should also represent the culture and rich heritage of India. So, he used two effective colours from the logo i. e. blue and yellow to suit these designs. He gave yellow accent to women and dark navy shade to men. Blue represents the sky connoting optimism and calmness whereas the shining yellow represents the freshness of bright sun and also the culture of India which is vivid and intense. CULTURAL AND PSYCHOLOGICAL INFLUENCE The airline uniforms speak a lot about the cultural values of the related place as well as they even create a psychological impact on the customer’s mind. Many of the airlines use blue colour in their uniforms as it could be directly link to the sky and its pinnacle. Also, a hint of bright colours are accentuated in the uniforms such as vibrant yellow or red as they work as highlighters. As said by Nilofar Charna, cabin crew manager of Kingfisher airlines, â€Å"we have used red colours in our uniforms so that our staff could be easily visible and recognised even in the crowded areas. Also it gets set in the mind of our consumers as it is a very striking colour†. The effect of culture could be best explained with the example of Singapore airlines. Sarong kebaya is the uniform of the Singapore Airline stewardess, otherw ise known as Singapore girl. The uniform was designed by Pierre Balmain, a renowed French couturier in 1972, and is an inspiration from the traditional Malay evening dress. A Kebaya is a traditional blouse worn by women in South East Asia, mainly Indonesia, Malaysia, Brunei and Singapore. The material is normally made of sheer material and worn with a batik or sarong. The Singapore Girl has become a visual trademark and brand for Singapore Airlines together with the slogan A Great Way To Fly. The Singapore Girl is said to engender Asian values and hospitality and has been described as caring, warm, gentle, elegant and serene. Don’t waste time! Our writers will create an original "Airline Uniform" essay for you Create order

Summary The Consequences Of The Bloods Change In The Wild

An early morning mist hovered over the lake just barely obscuring the water from the rising of the sun. Alice loved mornings like this. She just finished her breakfast by wiping her hand across her lips to remove any blood from them. The buck that she drank from was extremely satisfying. Deer was one of her favorite animals to hunt. She normally only hunted the ones that were close to death, like the old or injured. Today she caught a strong buck. She would have let it go but as there were no more deer in the area, and she needed to feed. The wolves loved deer meat. Usually, Embry and Quil would make deer-jerky out of a large part of the carcass, but tonight might be a special treat from Leah. She sometimes made these venison kabobs that†¦show more content†¦She saw him drop a bear on the beach of the lake. He was shirtless and Alice could see the scars across his torso. She thought his scars were some of the sexiest things about him. He looked around the woods and stepped into the sun. His skin reflected the rays across the lake. He caught sight of her, and she could feel the waves of lust and love emanating from him. She raced along the edge of the lake towards him. Their lust and love mixing together. Her body tingled with an excitement of things to come. She could smell his arousal emanating from him. She could no longer take it. She bolted towards him. He watched her run along the edge of the lake. Her emotions building with his. As she collided with him their impact could have been heard for miles. He an immovable object and her an unstoppable force, love and lust colliding as one. Their passion could last days or weeks at a time. This was the only time that he could let go of his emotions. She could concentrate on the present and not worry about the future. Their time together was total bliss for both. But, today was different. Today her gift, or curse, depending on when it came. Would override their passion. She was caught unprepared as the vision hit her. This vision was not normal. Usually, she would have to be thinking of someone, once they made a choice, that choice they made would allow her to see what would happen to the people she loved. She would know what was coming and could warn them. This vision

Canadian Alliance on Mental Illness and Mental Health

Introduction Mental health and well-being are leading areas of research in current societies as concern about the number of illnesses related to mental health and the effects of these illnesses are of growing popularity. In light of this recent interest, the Canadian Alliance on Mental Illness and Mental Health (CAMIMH) has been coordinating an awareness week since 1992 which focuses on alleviating the stigma associated with mental illness (Richard, 2010). Many other organizations are showing their support and creating awareness weeks of their own. A Canadian study states that â€Å"20% of Canadians will personally experience mental illness during their lifetime† and that everyone is, in one way or another, affected by mental illness (Health Canada, 2002). Mental health is considered to be of great importance during youth and adolescence which is why further studies on post-secondary aged students are crucial. The objective of this research is to identify what causes stre ss for students, what resources are made available to them through the institution, if those resources are widely used, and how students cope with stress. The information used as findings in this paper was gathered through conducting an interview with a post-secondary student who was taking a full course load, was involved in extra-curricular activities, and had a part-time job. First, an analysis of current literature on achievement ideology, career aspirations, stressors, coping strategies, and socialShow MoreRelatedMental Health : A Global Crisis1599 Words   |  7 PagesMental Health: A Global Crisis Mental Health is defined by the World Health Organization (WHO) as â€Å"a state of well-being in which every individual realizes his or her own potential, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to her or his community (WHO, 2014).† Any deviation from that definition constitutes a mental health issue. It is important to note that mental health issues do not necessarily constitute a mental disorderRead Moreâ€Å"It Must Be Remembered That For The Person With Severe1407 Words   |  6 Pagesremembered that for the person with severe mental illness who has no treatment the most dreaded of confinements can be the imprisonment inflicted by his own mind, which shuts reality out and subjects him to the torment of voices and images beyond our own powers to describe†. Serious mental illness affects approximately 9.6 million people in the United States, or about 4.1% of the population.3 In addition to the many debilitating symptoms of serious mental illness, many people also lack insight into theRead MoreThe Stigma Of Mental Illness Essay1657 Words   |  7 Pagesor older, live with mental illness. This number represents 18.1% of all U.S. adults (National Institute of Mental Health, 2014). Stigma toward those who are seen as different have existed for as long as civilization itself, with the stigma for mental illness being one of the most prominent and long lasting that society has had to face throughout its ages (Arboleda-Florez Stuart, 2012). Increased understanding and awareness for those individuals suffering from mental illness is necessary for usRead MoreAbnormal Psychology and Therapy: Physical Illnesses and Disorders1228 Words   |  5 PagesTherapy If you have an infection, you go to the doctor. There are many different treatments for any number of physical illnesses and disorders, but what if the illness or disorder is in your mind? For psychology to have any validity as a science, research must show there is a common way to think, react, and feel amongst humans; uniform mental processes. So far, research has shown that one can study the behaviors of a small group and compare them to a larger population; however, some people’s thoughtRead MoreBirth Defects in differenct Cultures1229 Words   |  5 Pages Since the 1960s, the federal government introduced ways that mentally ill patients could live outside a mental hospital, where they were confined from the general public, and live a normal life. Many communities and mental centers were built to allow continuous and efficient care for those patients from their homes. Yet, the question remains whether or not the whole world has accepted mental illnesses. Many believe that the mentally ill should be hidden from society out of shame and humiliationRead MoreThe Principles Of Psychosocial Rehabilitation1472 Words   |  6 Pagesthey relate to the principle. The article that will be summarized in this answer will be Making the Case for Peer Support’ Report to the Mental Health Commission of Canada Mental Health Peer Support Project Committee. This journal is about the principle and value of peer support. The authors of this report believe that people who have experienced mental illness and gain a state of recovery can be a benefit to others who are starting their journey. Peer support is a benefit because it has the abilitiesRead MoreCan Suicide Be Prevented?. As Said In The Dictionary,1300 Words   |  6 Pageschoose suicide over life. I believe that, with the right efforts, many of these deaths can be prevented.   Ã‚  Ã‚   Although the majority of people who have a mental illness do not die by suicide, Paula Clayton, MD and medical director for the American Foundation for Suicide Prevention says that â€Å"Ninety percent or more of people who kill themselves have a mental disorder before the time of their death.† Clayton also states that about sixty percent of people who are suicidal fight major depression. In DoctorRead MoreBorderline Personality Disorder Essay example1013 Words   |  5 Pages(Biskin, R., Paris, J., 2012p. 1791). The symptoms of borderline personality disorder can be devastating. People with borderline personality disorder will always have strong emotions, spur of the moment thinking, and strong relationships. Through a health plan of therapies and medication, patients can see improvement in relationships and â€Å"vocational functioning† (â€Å"Borderline personality disorder,† 2013, p. 665). Dialectical behavior therapy is one of the many therapy types for people with the disorderRead MoreMental Illness And The Mentally Ill1913 Words   |  8 Pagesgroups of people in every class, country and race. The mentally ill are no exception to this fact. Mental illness has no bounds and can affect anyone, whether rich or poor, American or Canadian, black or white, it does not matter. People with a mental illness or disorder are looked at as dysfunctional, violent, unsuccessful, and even foul-smelling individuals. People with extreme cases of mental illness, such as schizophrenia and bi-polar disorder, are often called crazy, insane, and mad when i n actualityRead MoreThe Effects Of Nonpharmacological Interventions On The Population Of Adults With Schizophrenia Essay1595 Words   |  7 Pagesmedications, schizophrenia is a leading cause of global disability associated with high rates of hospitalizations, depression, and suicide attempts (Statistics Canada, 2015, para. 5). According to the National Institute of Mental Health (NIMH) (2016), â€Å"schizophrenia is a chronic and severe mental disorder that affects how a person thinks, feels, and behaves† (para. 1). Additionally, individuals with schizophrenia may experience varied symptoms including: delusions and hallucinations; movement and thought

What cyber events could really cause terror in the Australian population Free Essays

The whole issue of cyber events such as attacks is complex with potential debates ranging from deployments by terrorist to disruption of information systems and computer viruses. The potential damages which can be brought by cyber events have drown concern from the government, media and the society at large. This paper seeks to explain the cyber events which are likely to cause terror in the Australian population. We will write a custom essay sample on What cyber events could really cause terror in the Australian population? or any similar topic only for you Order Now The efficiency and effectiveness of defense department of any country relies entirely on the effective of communication and data transfer. However, if the Australian defense communication system attacked by enemies through the interruption of the communication networks in the cyberspace and put under the enemies’ influence through remote control, it would be rendered ineffective and a threat to the national security. Further to this, radar stations would be paralyzed to a level where they cannot detect unauthorized foreign aircrafts from accessing the Australian space. In addition to this, the Australian fighter jets would become vulnerable to electronic attacks. This could result from harmful software which could be instilled in advance to the avionic systems by their enemies. In this context, such cyber events put threat to the national security of Australia. The increasingly high growing rate of cyber crimes poses a threat to the security of Australian commerce and banking institutions. This is evidenced by the Australian Security Intelligence Organization’s annual report which revealed that enemies were using the internet to access confidential business information. If these institutions were attacked, this would put the whole Australian banking system at risk of losing the investor’s confidence on keeping their financial statements confidential and subjecting them to enemies hence creating a loop hole for further attacks. Cyber attacks could also lead to access to confidential government, which could paralyze government operations. This is evidenced by the attack of the government’s internet filtering system by enemies and the overload of the prime minister’s web side with information requests. The prime minister’s web site was also attacked and loaded with pornography information. Such events impose security threats to the prime minister and the whole population at large. How to cite What cyber events could really cause terror in the Australian population?, Papers

Emerging Technologies and Innovation Security

Question: Discuss bout the Emerging Technologies and Innovation Security. Answer: Introduction E-commerce security is a powerful tool that not only reach markets and improves the service but it also enhances the operation chain of any organization. Although, in nonprofessional terms it is a process of doing business through computer networks but today, it helps in carrying out business in much accessible as well as in easier terms (Hossain, 2015). Conversely, there has been a transformation in getting work done through an individual. Electronic E-commerce that is existed as electronic transformation exchanges but constitutes to hold confidential information in private as well as public organizations. After many transformations as well as advancements still opts to be a major concern over any electronic technologies. Although, with growing issues, ecommerce security has been facing lost trust from technology as well as daily business transactions. On the other hand, m-commerce increases the concern when there is frequent sharing of data that is leading to various compliant issues, data loss in handling payments (Shahzad and Hussain, 2013). However, the authentication and integrity can only be achieved if there are some secure policies that can not only help in analysing the target sites but will also will be bound to check the services of high profile web servers. Overview of the Research Issues The research issues highlight the e-business issues that result in ecommerce issues. The web and the internet technologies in the new virtual world has one of the mainstay of the millions of consumers in the real world such that e-business have to look for challenges in the field of security. The large departments in e-business have been outlined due to the different traditional issues that lead to different security challenges. The filter in the data in accessing data is made to ensure but despite attempts, there have been denial-of-service attacks creating a troublesome security and making e-business with ecommerce inaccessible to consumers, business as well as government (Kleine, 2013). The major issues that have been experienced in the number of systems and networks experiencing online transaction are the security problems in home/client computers where cookie helps in enabling as well as stealing of financial data by the third party hackers. The other possible issue is encryption, which comes up due to wireless networks (Alsharfa, 2015). M-commerce, on the other hand, has been creating problems of data stealing and eavesdropping at showrooms as well as point-of-sale stores. The firewall problems leads to hacking of old as well as new purchasing orders with other processing agents creating problems for the organizations. The other securities that needs considerate amount of revision are computer security (assets that are unauthorized access, alteration or destruction) and logical security (assets that are not secured on nonphysical means) (Carroll, 2014). Overview of the Problems related to E-commerce Security In e-commerce, the security issues have not only origin from the communication but also through internet that have disrupted the flow of information in all directions. The vulnerabilities of these issues have not been intact to consumer network but also have been in different services and network with the privacy issue of the data from business to consumer and business-to-business (Stair Reynolds, 2013). Consumer privacy has been the most common form that has been taking place by hindering the alteration of the data through financial fraud and identity threats. The DDOS as well as phishing attacks highlight that the portal through which the interaction happen to high profile web servers is not safe. As a result, the consumers as well as business are restricting themselves to using e-commerce as well as m-commerce services because without security and trust, the consumers are shifting back to traditional methods (Rahim, 2013). On the other hand, issues in transaction security, system operations as well as personal data security has been threatened by unwanted intrusions. In addition, the earlier hacking attacks have been prominent as the hackers are able to successfully penetrate in the servers and he same has been most common in shopping web servers like yahoo.com, amazon.com, e-bay.com and many more. One more attack that had been common in this scenario have been the sniffer attack that is through encrypting network traffic where the network is transformed into topology switching (Fan et al., 2013). The collapse of network security architectures highlights the hackers shifting to client base through sniffer attacks that had led to two main threats of e-commerce security in client base. Moreover, they are Trojan horse programs and viruses as they disrupt the system and cause a grave threat into breaking into the system; further aligning with data integrity attacks (Basta, Basta, Brown, 2013). Related Work Issue in Ecommerce security encompasses the potential desecration that lead to malicious insiders attacking the security and causing harm. The threats and malicious frauds common in ecommerce are of grave importance, as they possess high potential risk in all kinds of transactions that took over the server levels and lead to code attacks as well as technological failure. As per e-business, e-commerce is an internet-based procedure that is not only threat prone but is also susceptible to threat due to poorly written programmes (Salah, 2013). The threats in ecommerce can be of two types that is active as well as passive such that the former changes the actual data and as a result, ecommerce server receives the fraud data, which can also be known as Man in the Middle Code Attack whereas the latter spies on the transmitted data (Jotwani Dutta 2016). Cybercrimes also constitutes to be a part Ecommerce security because of poor technical infrastructure. Cybercrime also proves to a hold an affecting client security through high profile web servers by infiltrating the communication channel security. The security overview can further be violated while tricking the shopper in online shopping; loopholes and patches serve guessing passwords leads to security hazard plots (Tsele, 2016). Issues and Attacks in E-Commerce Security As per Sen, Ahmed Islam (2015), there are various attacks that can take place in the e-commerce security and that are malicious code attacks and denial of service attacks accompanying various issues to consumer, business and government in transaction, system operations as well as privacy issues. The malicious attacks can be in the form of Trojan Horses as well as Viruses and where the former is a dangerous programming code that can self-replicate and can lead to loss or theft of the data causing possible harm in the system and disrupting the process of ecommerce security barriers. The latter attacks the host file and is the most publicized threat to the client systems. This is evident because of the older operating systems that have in-built security. Overall, it is mostly dependent on the business environment depending the significant worms that have more files and resources. Conversely, the issues that can be identified in the e-business system are software development, network and wireless and mobile issues. The software development issues is based on the debug of the oversight or mistake in the computer program can lead to wrong hands because of formatting of the information and wrong rendering. The exchange of data undertaken in the software systems like changes in the network and communication protocols followed by infiltration in the security patches leads to possible vulnerabilities that are often used as a tool by hackers in stealing information and infecting business system. The other issue that has been highlighted to deal with privacy issue is the threat of basic securities arising from different attacks. According to Singh (2014), the distributed Denial of Service (DDoS) is the attack where many log in requests can be posted in a server for many user ids so that there is a flood of networks and legitimate users do not access the network facilities. The Domain Name System and Attacks leads to replication of databases. SQL injection is the other threat in which the third party (hackers) executes commands in the application databases through clients login. Cross Site Script (XSS) is the way of inserting malicious scripts into web pages is elevated because of admittance privileges that are accessed due to sensitive page content. However, to combat these issues, it is important that secure electronic commerce has been required in secrecy, integrity, availability, key management, authentication and non-repudiation. The secrecy needs to be required in the reading messages related to online payment methods through credit cards or any other confidential information. On the other hand, integrity mechanism builds an envelope in which the digital messages are altered. The availability is acquired for assurance and key management is important for distribution to provide secure communications. Non-repudiation and authentications needs to be through undeniable end-to-end proof to identify messages receipt as well as signatures and certificates. Proposed solution to E-Commerce Security Issues The threats and attacks in e-commerce security is rising, as a result, there is growing concern from the customer that whether the information shared is secured or not leading to loss of trust in online high profile web servers interaction. However, as seen the attacks and threats are result of payments as well as the confidential data shared online while performing online shopping or paying fees and bills online. The possible solutions that can be provided to e-commerce security based on the possible attacks and threats are through personal measures whether limiting the traffic directed to the computer or infected through spyware through Personal Firewalls (Ndunge, 2013). Secondly, it can be done using Secure Socket Layer (SSL) in which the data is transferred in an encrypted form such that all the information that needs to be kept private where can check the certification using https://, which can be recognized. PCI Standard Compliance is the other measure which is merges with the payment card security to provide an extra level of protection for card issues that can sure that the merchants in both online as well as in showrooms using brick and mortar provide basic levels of security in saving client information through transferring the card data. On the contrary, this can be met by other approach as well that is SET (Secure Electronic Transaction) (Miller et al., 2014). Other methods like Digital Signatures and Certificates adds to the basket while keeping authentication as well as integrity through a hash function which states that the numbers are encrypted using a public key which is sent to the recipient so that the message digest volume remains the same (Niranjanamurthy Chahar, 2013). However, the Certificate Authority scrutinizes as well as sanctions this digital document. However, other various methods are even implied to ecommerce security starting with password policies based on guessing passwords such that the login attempts can be reduced to a considerable amount, installing recent software patches in which bugs and vulnerabilities can be reduced from the hackers as soon as they become available (Cobb et al., 2012). Figure: Digital Signature Process Source: (Sethi, 2015) On the other hand, one of the main changes that the e-commerce can achieve is through Public Key Infrastructure in which overall strategy is to work with security mechanism, risk efforts as well as business practices. However, this is distributed using public keys in which secure communication system is established using digital certificates. However, systems in which PKI can be used are emails, various chip card applications, home banking system, value exchange with e-commerce and electronic postal systems (Singh, 2015). Figure: Public Key Infrastructure Source: (Kim et al., 2013) Technology Related Advancements (2010- 2016) Last few years have seen many security incidents that have not only involved breach in the organizations but has also resulted in migration of information from high profile webs servers to web based platforms on an everyday basis and has been growing since then. However, Experts have noted a trend that can be recognized in the cyberspace through types of attacks that have been targeting ecommerce as well as retail organizations as well as their clients. However, with growing concern as well as the maximum number of breaches happening in 2014, there is a need of access control management. Traditionally, control can be performed using complying with the Payment Card Industry Data Security Standard (PCI-DSS) (Palmer, 2014). One method that can be useful is the Cloud Computing in which variety of computer services have been using enterprise software applications as emails and other computer application to get the delivery done over time. Cloud based platforms have been proved to be the s martest to achieve efficiencies and advances in the demand if business strategies (Trend Micro, 2014). On the other hand, the technology that has been broadly classified is Hybrid Encryption Technology in E-commerce Database such that it helps in utilizing mixture innovation and thinking through favourable position having a high as well as rapid effectiveness from the position of entering the username to updating the password (Shrivastava Singh, 2016). The hybrid encryption in performed using original information from the client, is encrypted through a key which produces a cipher text in the internet whereas the same information can be performed using vice versa. Contrary to this, the other method that can be analysed in the ecommerce security is Biometric Technologies, which is suited for different application whether it is to navigate through complex vendors or through eye of future development in standards of technology. The biometric technology needs verification of the client using voice, signature, face, iris and retinal investigation and hand geometry. This is used because any error in network and computer access will lead to shut down access in event of violation of the sensitive data. With biometrics technologies, the arrival of Java 2 Enterprise Edition has been able to support the critical pieces that are needed (Ratha, Connell Pankanti, 2015). However, XML prepares to play a critical role in not only organizing neutral standard data exchange amongst clients, organizations but also implying International Communication Technology (ICT) that combines the role of XML as well as Java Programming language in business to consumer ecomme rce sites (Rahman Dung, 2015). Experimental Analysis The testing ideas of ecommerce issues highlights that though the present system is an automated system but presently it has technology constraints and problems of unreliability with use of authentication and identification. The PIN system used through SSL and SET can be tracked. On the whole, with Biometrics and with arrival of Java 2 Enterprise Edition can be unbeaten which is not easy with Personal Identification Number used. Experimentally, it is seen that non-biometric softwares and recognition of threats as sloe when it comes to retail organizations as it does not tracks the nature of changes augmented (Pande, 2016). Traditionally, the methods used have been considered most beneficial using digital signatures through PKI as a means of verification of integrity of data and authentication. In order to attain legal status it is important to gain asymmetric cryptology employed in its production such that the key is used to decrypt the message. This can be considered as a good system where two parties living far off can perform their own activities while reducing the likelihood of fraud in the transactional as well as personal security. However, non- repudiation of communications are provided using public key cryptography with digital signatures and hash functions (Delfs Knebl, 2015). Conclusion Data security, in this way, is a vital administration and specialized necessity for any proficient and successful instalment exchange exercises over the web. This paper dissect to give a system to various exchange calculation in e-trade to secure the online exchange framework. In any case, security threats about security related matters have grown. Obviously, innovation gives an answer as well. Be it the operation of two-factor authentication, SET, PKI or SSL (Secure Sockets Layer), each piece helps in making the web a more secure spot to make exchanges. Nevertheless, innovation is not the last arrangement. To bring security so that the information do not get lost while transmission and extortion exchange could not happen is our principle concern. We need to discover the answer for this e-trade security issues viably. In conclusion, the difficulties that E-Commerce industry face for the security issues can be minimized by the Implementation of different security convention and rehear sing of encryption, validation, and secrecy. Recommendations Program training, introduction projects will get to be more basic to expand the general masses' consciousness of security on the Internet. IT and monetary control/review bunches inside the ecommerce site ought to frame a union to overcome the general imperviousness to executing security rehearses at the business level. Industry self-direction of shopper security appears to be inadequate. The FTC security study and its proposals to Congress may bring about the presentation of enactment on protection issues. References Alsharfa, R. (2015). Performance Evaluation of TCP Multihoming for IPV6 Anycast Networks and Proxy Placement. Basta, A., Basta, N., Brown, M. (2013).Computer security and penetration testing. Cengage Learning. Carroll, J. M. 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All the Worlds a Stage - and the Stage is My World free essay sample

For most people, the place that they feel most content and comfortable is their home. This is true for me, but my ‘home’ is not exactly a quantifiable place. For me, my home is the stage. For as long as I can remember, everything I did or said became a ‘production’. I would experiment with facial expressions, and sometimes I would narrate aloud whatever I was doing. â€Å"Slowly, and with great premonition, she unfolded her limbs from their criss-cross-applesauce position and padded deliberately across her room where she began her descent down the stairs, toward the smell that spelled uncertain dinner for the innocent girl.† My colorful vocabulary and flair for the dramatic is what prompted my parents to search for a theatrical opportunity for me. It came in the form of Children’s Chorus Member #7 in Joseph and the Amazing Technicolor Dreamcoat at a local children’s theater. I was nothing if not enthusiastic. We will write a custom essay sample on All the Worlds a Stage and the Stage is My World or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page And from the moment of my first performance, I felt it. It was like nothing else a feeling of coming home. A few years ago, I learned that I only got the part because the assistant director, who knew my mother, felt bad about her cancer and wanted to give me a chance at something to do to keep me out of the house while she underwent chemotherapy. At first, I was grievously offended. I didn’t want their charity! But the more I think about it, the more I realize that I probably wasn’t that great of an actress at six years old. There’s more to acting than just ‘being a natural’ it is an art, and like any art, it needs practice. Without that show, I would not have learned as much as I did about theater, or fallen in love with it like I did. It also taught me something about people. People like to feel like they can help. It is of course important to have a certain level of pride, but if your pride gets in the way of someone trying to help with good intentions, then your pride is just as bad as the misdirected charity. That lady who knew my mom couldn’t cure her cancer, but she wanted to do something to help. As annoyed as I was that people treated me differently because they felt bad, I know now that she meant it for good, and it is childish to reject what that sympathetic woman did for us. Without it, I might have given up and never found my passion. After years of middle school shows, my junior year I had my first real lead in a high school production. The show was I Remember Mama, and I was Mama herself. It was nerve-racking and terrifying and exhausting, but I’ve come to look upon that semester when I was involved in that play as my favorite so far in high school. I may not have gotten the greatest grades of my high school career (practice until 10 pm every night isn’t the ideal situation for doing homework), but I was doing what I loved and learning as much as I could. And as I grabbed hands with my newfound family for bows closing night, I realized the real magic of theater this group of kids who barely knew each other before was now an exhausted, wonderful family. After pouring our hearts and souls into our work, we realized that we can come together and create something that can really change people’s lives. The stage is my home, and I am lucky enough to have found it. Communication is indeed everything, and the best way I know how is on the stage. So perhaps my physical living space is in my house, but my heart, soul, and ability to change the world lives on the stage. And I’ll take that over straight As any day.